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Although our work is just beginning, I believe you will notice an improvement in product, merchandising and store presentation.We rationalized our style and color choices which were down approximately 30% at the end of March versus a year ago. We're giving the customer fewer choices or we're making commitment to specific trends, interpreting those trends for her and making the appropriate investments.One of the most elements of our brand positioning strategy is to better serve our current customer while capturing a broader base through a more appealing design quality and style. We're continuing to concentrate on growing our business with our loyal 16 to 22 year old core Charlotte Russe customer while also offering enhanced product assortments, fashion and contemporary fit that appeal to the older end of our target range, the 23 to 29 year old.We're supporting our brand and product development initiatives with windows and in store visual that deliver a consistent message and convey a clear lifestyle positioning.
Discover the clothes that best flatter your figure and stick with them. Be on the safe side, and simply ask a friend, "How do I look?" Make sure that it is someone who will offer honest constructive criticisms. And always, be your worst critic!. The looks were of course very well styled and the line had a fresh feel to it. They were widely sophisticated and cohesive. I have a lot of respect for Rachel, she is very nice woman, hard working and talented.
London Fog shines a spotlight on this season's biggest trend the return to natural fibers giving favorites such as cotton, corduroy and denim a new, fashionable look for Fall 2002.Answering the demand for comfortable yet sophisticated apparel choices, London Fog weaves this emphasis on fabrication throughout the fall collection, giving consumers an array of options in eye catching fashions blended with innovative protection.Consumer preference always at the forefront of design decision, London Fog combines performance with popular silhouettes in rich, natural based textiles to create a runway of designs. Hot new fabric specialties include Stretch Pebble Suede, Verona Shearling, Stretch Denim and Corduroy.Style conscious men and women can choose from classic, updated traditional and contemporary styles that suit an entire wardrobe of outer and rainwear needs, making it easy to balance a fashionable, yet busy, lifestyle. New fabrications are offered in timeless silhouettes including the trench, barn style, barracuda, A line swing and bomber, all updated with thoughtful details and trends of today.Seattle based London Fog also welcomes back their groundbreaking SIGNATURE collection, featuring the most advanced performance features available: GORE TEX(R) Guaranteed To Keep You Dry(R) fabric technology, WINDSTOPPER(R) fabrics and Thinsulate(TM) Insulation by 3M(TM). heymaninthebed